As news of Santander changing all of its Abbey high street branches, into the Spanish banking giant, the same is happening with the credit cards.
In June 2009, Abbey commenced with the rebranding of its credit cards as Santander cards. The rebrand follows the announcements that were made in May, that Santander's three UK businesses, Abbey, Alliance & Leicester and Bradford & Bingley Savings, will adopt the Santander global brand and name in 2010.
Santander is the third largest bank in both England and the world. In the UK the banking giant will have over 1,300 branches and 25 million customers.
All new credit cards will be issued under the Santander name and replacement cards will be issued under the Santander name when it is time for their renewal. There will be a number of Santander Cards available to customers which can offer a wide range of incentives.
Santander Zero & Santander Credit Cards
Such include the Santander Zero. This is said to be the only card on the market with no foreign exchange fee and no cash advance fee, offers 0 per cent on balance transfers for 12 months and purchases for three months.
The Santander Credit Card is another product. This is a best buy card that offers 0 per cent on balance transfers for 15 months, 0 per cent on purchases for three months. After this a highly competitive ongoing APR of 15.9 per cent will be applied after the three month period.
Existing customers have already been informed by writing about the rebranding of their cards and all other terms and conditions of their cards remain the same.
To celebrate the credit card rebranding, all existing Santander Credit Card customers will benefit from fee-free foreign usage in June and July this year. This unique offer has been designed to help customers make their holiday spending abroad less expensive, this summer. Although news of the stronger pound against the dollar and euro also comes as good news for British holiday goers. Existing Zero customers already benefit from ongoing fee-free foreign usage.
Rebranding for cost effectiveness
Roger Lovering the managing director of Santander Cards, said: "We are delighted to rebrand Abbey's credit cards as Santander. Since Abbey brought its credit cards business back in-house in 2007, our commitment has been to provide our customers with innovative and cost effective spending options that offer them ongoing value."
"An example of this is the award winning Zero card, which offers customers fee-free foreign usage anywhere in the world. Operating as part of Santander, we will be able to leverage a global brand that represents strength and financial security to customers in today's difficult economic environment."
A personal finance spokesperson from a comparison website, spoke about the Santander credit cards rebranding.
She said: "For new customers considering the re-branded Santander range, the Santander Zero card is market leading because you don't have to pay overseas usage fees and there is no charge for withdrawing cash while abroad, so it may suit frequent travellers.
"However, as with any credit card, consumers must ensure they are fully aware of all the terms and conditions so they can be confident of choosing a credit card that meets their overall needs."
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